2 Reuven Liad
Dr. Liad Reuven is a lecturer and researcher at the School of Media Studies since 2014. Reuven holds a Bachelor’s degree in Media and Management from the College of Management Academic Studies, a Master’s degree in Communication with a specialization in Internet and New Media from the Hebrew University of Jerusalem, and a Ph.D. from the Department of Information Science at Bar-Ilan University. His research focuses on social networks, privacy, and information behavior. In his role, Reuven is the Dean of Students at the School of Media Studies and is responsible for the faculty seminar.
3 Shenhar Inbar
Inbar Shenhar serves as the Associate Dean of the School of Communication at the College of Management, as well as the Head of Development and Head of the Content Studies Track. In her various roles, Shenhar drives the academic vision of the school, emphasizing practical academia that provides students with the tools for success.
Shenhar brings over a decade of extensive professional experience in the television industry. She has worked with leading companies such as Keshet 12, HOT, and Reshet, contributing to the development of flagship prime-time programs. Over the years, Shenhar has initiated dozens of groundbreaking collaborations with the media and digital industries, significantly strengthening the connection between academia and industry.
In her academic role, Shenhar teaches core courses within the Content Studies specialization, including The Secret Code of Visual Culture, Content Development Skills, and Format Development. Additionally, she guides students throughout their studies, helping each one pave their unique professional path.
Shenhar’s research explores the interplay between media, culture, and gender. She develops expertise in areas such as family representation, the maternal subject, the beauty myth, new masculinity, reality television, and more.
Shenhar holds a Bachelor of Arts (B.A.) in Communication and Management from the College of Management and a Master of Arts (M.A.), awarded with highest honors, from Tel Aviv University
3 Alderoty Tal
Tal Alderoty serves as the Head of the Real Estate Appraisal Program at the School of Economics, The College of Management Academic Studies, and lectures on real estate and property valuation.
He is also a director and member of investment and credit committees in real estate companies and financial institutions. Additionally, he represents the Ministry of Defense as a member of the Appeals Committee for Property Tax and Compensation Fund and acts as an arbitrator and mediator in complex business disputes in the real estate sector.
Between 2011 and 2017, Alderoty served as the Chief Government Appraiser and Head of the Real Estate Appraisal Department at the Ministry of Justice. In this capacity, he oversaw property valuations amounting to approximately 47 billion NIS annually, managed dozens of appraisers and staff members, and implemented reforms to improve the appraisal system, transparency, and accessibility of public information.
Alderoty led significant efficiency initiatives, including the organization of external appraisers and the online publication of property valuation data. He also supported legislative processes in the Knesset and government and facilitated the resolution of real estate disputes. He initiated and led reforms in the Real Estate Appraisers Council, focusing on process efficiency, transparency, and public engagement. He currently serves as Chair of the Internship Committee and Chair of the Examination Exemptions Committee. Additionally, he is a member of the following committees and public bodies:
– Appeals Committee for Israel Land Authority Valuations
– Appeals Committee for Expropriation Compensation Valuations
– Real Estate Appraisers Council
– Standards Committee of the Real Estate Appraisers Council
– Advisory Committee to the Minister of Justice for the Appointment of Arbitrating Appraisers
Prior to his role as Chief Government Appraiser, Alderoty managed a private real estate appraisal firm that conducted thousands of valuations for a diverse range of clients, including government ministries, local authorities, banks, private developers, and individuals.
Alderoty holds a Bachelor’s degree in Business Administration, a Master’s degree in Law (for non-lawyers), a license in real estate appraisal, and certification as an arbitrator.
He has approximately 30 years of experience in various real estate domains, including consulting, project oversight, and regulatory processes, with in-depth knowledge of industry challenges, barriers, and regulations.
3 Kamushevich Meital
Meital Kamushevich is a Certified Public Accountant (CPA) and Vice Dean at the School of Accounting, she lectures in financial accounting and information systems.
In her role, Kamushevich oversees and manages academic projects, strengthens student and faculty engagement, and participates in the development of academic programs. She spearheaded the implementation of the “Tomax online exam system” at the School of Accounting, a flagship project that ensures optimal preparation for computerized CPA certification exams. She also leads initiatives to integrate AI technologies into the field of accounting, preparing students to excel in a rapidly evolving professional environment.
Kamushevich holds an MBA and a BA in Business Management and Accounting, both awarded with honors, from the College of Management Academic Studies. She brings extensive experience from both academia and the private sector, including senior advisory roles at Ernst & Young.
Her teaching focuses on preparing the next generation of accountants with a strong foundation in both theoretical knowledge and practical tools, emphasizing innovation, technology, and Excel proficiency.
2 Podkamien Yael
Dr. Yael Podkamein serves as the Head of the Digital Marketing and Advertising Program and the head of the Final Project Framework at the School of Media Studies. In her role, she shapes the academic vision of the program and fosters the development of Israel’s next generation of marketing and advertising professionals.
Dr. Podkamein brings over two decades of extensive professional experience in the advertising industry, including her former role as Vice President of Strategy at the leading advertising agency Reuveni Pridan. There, she worked as a strategist for some of Israel’s top brands, such as Strauss, Castro, Orange, and Clalit. As an independent strategic consultant, she has guided significant branding processes within the Israeli market, including mergers and rebranding efforts for Meitav Dash, Yoplait, YES, and Arkia.
In her academic capacity, Dr. Podkamein teaches core courses in advertising and marketing, including Advertising Fundamentals and a Workshop in Marketing and Communication Strategy. She mentors students through real-world projects in commercial advertising, blending theory and practice to prepare them for the challenges of the industry.
Her research focuses on marketing and consumer behavior. Dr. Podkamein holds a Bachelor’s degree in Communication and Management from the College of Management, a Master’s degree in Social Psychology from Bar-Ilan University, and a Ph.D. in Marketing and Consumer Behavior from Bar-Ilan University’s School of Business Administration.
1 Giladi Ran
Prof. Giladi holds a BA in Physics and an MSc in Biomedical Engineering, both from the Technion, Israel Institute of Technology, a PhD in Information Systems, and an LLB in law both from Tel-Aviv University.
He is a fellow of the European Alliance for Innovation (EAI) and serves as the Vice Editor of the Journal of Telecommunication Systems. He chaired the Department of Communication Systems Engineering and acted as the Vice Dean of the Faculty of Engineering Sciences of Ben-Gurion University. He is a retired Associate Professor in the Electrical and Computer Engineering School at Ben-Gurion University.
He has published numerous books, articles, and conference papers, with his recent work focusing on network processors and aircraft noise. In addition to his academic roles, Prof. Giladi was a venture partner in an international venture capital firm. He has been an entrepreneur and served as CEO of several high-tech companies. In his free time, he is a pilot and has constructed his own Light-Sport aircraft.
2 Naaman Hila
Dr. Hila Naaman is an accomplished researcher working at the intersection of machine learning and signal processing. She completed her Ph.D. in the Faculty of Computer Science and Mathematics at the Weizmann Institute of Science under the supervision of Prof. Yonina Eldar. Beginning her academic journey during high school, she earned her first B.Sc. in Mathematics and Physics from Bar-Ilan University at just 19 years old. Her research portfolio includes significant contributions to time encoding sampling and signal processing, with particular focus on medical applications such as ECG monitoring and ultrasound imaging.
2 Rasin Alexander
Alexander Rasin is a Senior Lecturer at the College of Management, holding a PhD in Mathematics from the University of Surrey. He has previously held senior lecturer positions at Ariel University and completed postdoctoral research at the Weizmann Institute of Science and Bar-Ilan University.
With extensive teaching experience in various mathematical subjects, he has supervised numerous research students. His research focuses on Backlund transformations, symmetries and conservation laws of differential equations, contributing significantly to the field through publications and conference presentations.
Alexander has also served as an editor for the journal “Functional Differential Equations” and regularly reviews articles for several mathematical journals. He is fluent in Hebrew, Russian, and English, and has a strong background in computer algebra systems.
2 Lin Raz
Dr. Raz Lin is a Senior Lecturer (Assistant Professor) with expertise in artificial intelligence, specializing in human-agent interaction and negotiation. Dr. Lin finished his PhD under the supervision of Prof. Sarit Kraus from Bar-Ilan University.
Dr. Raz Lin retired as a Lt. Col. from the Israeli Air Force, where he held senior leadership roles, including Director of Engineering, leading more than 100 engineers and system engineers, overseeing large-scale complex and real-time projects. His experience spans over 18 years, with the last seven in high-level management, overseeing algorithmic R&D, advancing AI-driven solutions for complex, real-time systems, and directing architectural strategy.
Dr. Lin has over 40 publications, focusing on intelligent agent development and game theory applications. His research interests include the development of intelligent agents, human-agent interaction, negotiation heuristics, and multi-agent systems.
2 Afik Zvika
Dr. Zvika Afik serves as the Dean of the Faculty of Business at the College of Management Academic Studies. Before joining the College of Management Academic Studies, Zvika headed the Department of Management at Hadassah Academic College, Jerusalem, and earlier was a tenured Senior Lecturer of Finance at Ben-Gurion University (BGU). Since 2004, Zvika has taught a variety of finance courses, primarily in MBA programs at Tel Aviv University, BGU, and other institutions in Israel and abroad. His courses mainly include Options and Futures, Financial Engineering, Risk Management, and Investment Committee courses, as well as introductory courses in finance, corporate finance, and financial markets.
Prior to his time at BGU, Zvika gained diverse experience in the technology industry, primarily in electro-optics and software. His roles included business management (VP Marketing, Managing Director, and CEO of startup companies, as well as middle management positions in large firms); business development, team building, and leadership in Israel and North America; and technology project management, system engineering, hands-on engineering, and consulting.
Zvika has published more than two dozen academic papers in refereed journals in finance and management, often in collaboration with researchers from various universities in Israel and abroad. He continues his research activities, including the supervision of master and doctoral students at BGU and HIT. His current research interests include credit risk, behavioral finance, financial derivatives, risk management, and hedging.
Zvika holds a BSc and MSc in Electrical Engineering from the Technion – Israel Institute of Technology (1979) and Tel Aviv University (1989), respectively, an MBA (Executive Program) from Concordia University in Montreal (1996), and a PhD in Finance from Tel Aviv University (2009).