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Dr. Gila Oren

The School of Business Administration

Dr. Gila Oren is a Senior Lecturer, head of the Marketing and Strategic Management Department at the School of Business Administration. She holds BA and MA degrees from the Hebrew University of Jerusalem, and a Ph.D from the Faculty of Management at Ben Gurion University (2014).
As part of her role as head of Marketing & Strategic Management studies, Dr. Oren constantly spearheads initiatives that aim to offer her students a comprehensive up-to-date curriculum.
She is the founder and leader of a professional pedagogic project (4 by 4) that aims at excellence in applied student training.
Dr. Oren brings with her over 20 years of a rich and diversified experience in the marketing and advertising industry.
Over the years, she has managed research and strategy departments in leading organizations such as Gitam BBDO, Keshet Broadcasting, NANA 10 (Channel 10’s Internet site), Bolton Advertising Agency. In addition, she served as head of branding committees, tender committees and held various consulting positions for the Ministry of Education, the Israeli Consumer Council and numerous other commercial and public companies.
Dr. Oren’s main fields of interest are the meeting points between Management and Contemporary History, the visitation experience of Heritage sites, second generation Holocaust survivors and contemporary representations of memory. She wrote her doctorate on the Heritage Sites visitation experience, using the Auschwitz-Birkenau death camp as a test case, based on her extensive knowledge of both Management and Holocaust studies. The study of the emotional visitation experience in the context of dark sites that exhibit death and atrocities is unique and innovative in general, and in academic research in particular.
Dr. Oren is a professional Holocaust educator and a Yad Vashem certified museum and Poland guide. In addition she has been leading groups for the “March of the Living” organization since 2009.
Dr. Oren has attended numerous professional seminars at Yad Vashem and the Auschwitz-Birkenau Memorial and Museum, including the Poland course, Auschwitz Seminar, Częstochowa seminar and more.
She is also a member of the OFEK organization that studies group relations. She has participated in several “Tawistok” conferences on the subject of victims and perpetrators in World War II.
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