The School of Media Studies pioneered the academization of media studies in Israel. For over a quarter of a century it has enabled over 6000 graduates to develop satisfying careers and play a pivotal role in key positions in advertising, marketing, public-relations, the written press, the radio, television, and digital media in Israel. Currently, there are some 650 students enrolled in the School of Media Studies.
DUAL B.A. IN MANAGEMENT AND MEDIA STUDIES WITH SPECIALIZATION IN:
Advertising and Marketing
This specialization provides students with both knowledge and tools for changing and designing perceptions and reality. At the base of the courses and workshops in the specialization lies the recognition that media are key working tools and channels for promoting commercial, political and educational purposes and personal and social goals.
Content and Creation
This specialization qualifies students for a variety of roles such as content editors, journalists, screenwriters for drama and comedy, documentaries and more.