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The School of Media Studies pioneered the academization of media studies in Israel. For over a quarter of a century it has enabled over 6000 graduates to develop satisfying careers and play a pivotal role in key positions in advertising, marketing, public-relations, the written press, the radio, television, and digital media in Israel. Currently, there are some 650 students enrolled in the School of Media Studies.


Dr. Yuval Dror

Dr. Yuval Dror, Dean of the School of Media Studies, Is a graduate of Tel Aviv University, and Bar-Ilan University. He has been an editor, critic, and correspondent of both broadcast and printed Israeli media outlets, and held academic positions in several universities and colleges. He is a former member of the Israeli Press Council Presidency.

His research fields are the history of technology, the sociology of technology, the philosophy of technology, history of media and communications, new and digital media, and algorithm culture.

His book ONLINE JOURNALISM was published by Open University Press, and his recent publications We are not here for the money: Founders’ manifestos, and Information privacy and the digital generation gap: An exploratory study, were published in New Media & Society, and Journal of Information Privacy and Security.


The School’s vision is to enable its students to become the media people of the future. This requires adaptability to change over time as well as the provision of the “tool-box” necessary for life-long learning on the part of its graduates. In the light of this objective, the School offers a broad inter-disciplinary theoretical familiarity with philosophy, sociology, psychology, cultural studies, gender studies, political science and management coupled with professional specialization in writing, photography, editing, design, production etc. The faculty’s blend of academics and professionals reflects this approach and further allows for networking and placement.

Undergraduate Programs


Advertising and Marketing
Advertising and Marketing

This specialization provides students with both knowledge and tools for changing and designing perceptions and reality. At the base of the courses and workshops in the specialization lies the recognition that media are key working tools and channels for promoting commercial, political and educational purposes and personal and social goals.

Content and Creation
Content and Creation

This specialization qualifies students for a variety of roles such as content editors, journalists, screenwriters for drama and comedy, documentaries and more.