3 Roffman Sara

Sara Roffman is a senior lecturer and part of the faculty staff at COLMAN. She is an award-winning interior designer. Ms. Roffman has been Head of Student Affairs since 2010, she ran the Designers’ Clinic at the school of Design & Innovation and was Head of the “Creative Leadership” Outstanding Student Program.
Currently she is the school’s Entrance Exams Supervisor, First Year Coordinator and Student internship Coordinator. She has vast experience, more than 20 years, teaching design both practically and theoretically in different design schools such as Shenkar Design College, Bar-Ilan University, 6B Design School and the Design & innovation School at COLMAN. She has received several AWARDS for her teaching skills.
Ms. Roffman has written design articles for major design magazines and newspapers in Israel such as Globes and Domus Israel. She served on “Ot Haitzuv” Design Award Jury. Roffman holds a B.A. Degree in Interdisciplinary Arts from Tel-Aviv University, a B.Des (Int) with honors from COLMAN and a M.A in multidisciplinary Arts from Tel-Aviv University.
Her award-winning private studio specializes in commercial and private projects. She is a multidisciplinary creative designer holding professional and practical knowledge in Interior Design, Speech and Drama as well as Shoe-Making knowledge and an avid learner.
2 Bernstein Alina

Alina Bernstein (Ph.D., Leicester, UK) is a Senior Lecturer at the School of Communication of the College of Management Academic Studies (COLMAN) School of Media Studies and at the Steve Tisch School of Film and Television, Tel Aviv University, Israel.
Her main area of research is media and sport. Her publications include: the co-edited book (with Neil Blain) Sport, Media, Culture: Global and Local Dimensions (UK: Frank Cass, 2002) and the co-edited book (with Cornel Sandvoss and Michael Real) Bodies of Discourse: Sport Stars, Mass Media and the Global Public (USA: Peter Lang publishing, 2012).
2 Berger Eva

Dr. Eva Berger is a senior lecturer at the School of Media Studies of the College of Management Academic Studies (COLMAN), where she also served as Dean (2006-2012). She holds a B.A. from the Department of Film and Television at Tel-Aviv University (1985) and an M.A. (1986) and a Ph.D. (1991) in Media Ecology from New York University.
Dr. Berger taught at NYU, Tel Aviv University, the Kibbutzim College of Education and the Sam Spiegel Film School, and has been part of the faculty at COLMAN for over 30 years.
She has served on numerous boards and public service organizations including the Israel Peace Initiative, Israel Press Council, and Institute of General Semantics.
Eva has been a frequent commentator in the Israeli press on issues relating to media, technology, language, and culture. She served on the editorial board of EME: Explorations in Media Ecology (The Journal of the Media Ecology Association), and is currently a member of the Editorial Board of Giluy Daat, a Multidisciplinary Journal on Education, Society and Culture, Seminar Hakibbutzim Publishers, as well as Secretary and member of the Board of Trustees of ETC.: A Review of General Semantics.
She served as Chairwoman of the board of Women in the Picture (the Association for the Advancement of Women in the Visual Arts).
She is the author of various articles and book chapters in the fields of Communication and Media Studies. Her books include The Communication Panacea: Paediatrics and General Semantics (co-authored with Dr. Isaac Berger) and her latest book – Context Blindness: Digital Technology and the Next Stage of Human Evolution – won the 2023 Irving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction awarded by the Media Ecology Association.
Research Interests and teaching: Media Ecology, Technology, Digital Technology, Language, General Semantics.
2 Levin David

Dr. David Levin is a researcher in the field of communications, focusing on cultural studies. He is a senior lecturer in the School of Media Studies at the College of Management Academic Studies, Israel.
David focuses on the cultural public sphere’s representation of youth and gender as well as social media’s protest framing by the media. He researches the conjunctions between the possibilities and limitations of various media, cultural models, and the implications of special contexts of use. He has written about the meanings of the cellular phone in military reserved duty service and about the meanings of student’s films (Soccer and society). Currently, he is focusing on the place of old media in the digital age.
3 Barzel Shlomi
1 Ziv Naomi

Prof. Naomi Ziv is a senior lecturer in the Psychology and Behavioral Sciences department of the College of Management Academic Studies (COLMAN), She holds Ph.D (1999) in psychology from the university of Paris-X Nanterre.
Prof. Ziv taught in several institutions including Tel-Aviv University, Tel-Aviv Yafo Academic college, Levinsky seminar, and others.
Research Interests and teaching: Psychology of music, focusing on music’s effect on attitudes, behavior, emotion and cognition.
2 Shnider Avi

Avi Shnider’s research focuses on social transformations in labor organizations in general, and in particular, in the Israeli agricultural cooperative settlements in the early 21st century. As said by the Israeli poet Shaul Tchernichovsky “Man is but the imprint of his native landscape”; and so, his research interests emerge from his native landscape, focusing on space, organization, and community.
The theoretical foundation of Dr. Shnider’s research is the notion that transformations in labor organizations in recent decades reflect social transformations in the late modern era, and the shift to post-modern society. His studies focus on the turning point of society in general, and particularly labor organizations and the labor world, from modernity to post-modernity.
2 Gershgoren Lael

Lael Gershgoren, PhD, is an assistant professor, a researcher and a consultant in sport, exercise, and performance psychology. He graduated with an MA and PhD from Florida State University. Dr. Gershgoren is a faculty member in the Academic Collage of Management at Rishon LeZion where he mostly teaches sport psychology in the master level program in psychology of sport & exercise.
His research in sport psychology evolves around four main areas: (a) team coordination and shared mental models (SMM), (b) decision-making and decision-time within the perceptual-cognitive-motor linkage, (c) team cohesion and its effect on the individual and team performance, and (d) determination and motivation in youth sport and parental involvement. Dr. Gershgoren’s studies have been published in leading peer-reviewed journals in sport psychology. Additionally, he serves as a reviewer for several journals in this domain. Dr. Gershgoren is conducting his applied work mostly with elite athletes in various individual and team sports. Furthermore, he serves as a performance enhancement consultant for the Combat Fitness Department, Doctrine and Research Branch, IDF.
2 Ziv Ido

Dr. Ido Ziv is a lecture in the Psychology department of the College of Management Academic Studies, where he served as an Acting Head (2014-2015) and Vice Head (2015-2017). He holds a Ph.D (2007) and a M.B.A. (2008) from the Ben-Gurion University of the Negev.
. Dr. Ziv is a Clinical Psychology experienced at focal intervention as well long term psychotherapy. He is a member of the International Association for Relational psychoanalysis (IRAPP) and the International Association for Psychoanalytic Self Psychology (IAPSP). Dr. Ziv serves as a mental health officer in his military service and occasionally also psychologically accompanies IDF wounded Veterans in their rehabilitation journeys.
Research Interests and teaching
Young adults and romantic relations, anxiety and stressful situation, mental resilience, parental presence and skills, social cognition and naive theories. Dr. Ziv also have great interest in developing and using new technologies for symptoms alleviation and as a complementary tool for diagnosis and therapy.
1 Shulman Shmuel

Shmuel Shulman has been a full professor in the Department of Psychology, College of Management Academic Studies (COLMAN) since the 2017-2018 academic year. Professor Shulman received his PhD in clinical psychology from Bar Ilan University.
He was faculty at Tel Aviv university for ten years, after which he returned to Bar Ilan University where he served as head of the graduate program in clinical psychology, head of the Department of Psychology and Dean of Students.
Professor Shulman served as an affiliative professor in the Department of Psychology at Florida Atlantic University, Ft. Lauderdale. In addition, he was a visiting professor at the University of Minnesota, Yale University (Department of Psychiatry), York University (Toronto), Jyvaskula University, Finland and the University of Tennessee in Knoxville. He was also a DAAD fellow at the Universities of Bonn and Jena in Germany.
In addition to his academic work, Professor Shulman is a senior clinical psychologist. He worked for almost fifteen years in an adolescent inpatient unit at the Abarbanel Hospital, and in a clinic serving children, adolescents and their families (Ministry of Health). A few years ago he co-founded a clinic for young adults at the Shalvatah Mental Health Center.
Professor Shulman is currently on the editorial boards of Journal of Adolescence, Journal of Youth and Adolescence, and Emerging Adulthood. He served on the editorial board of the Journal of Research on Adolescence between 2006 and 2012.
Research Interests and Teaching: Development, adaptation and pathology among adolescents and young adults. These topics are studied with the framework of Developmental Psychopathology. Professor Shulman has a number of ongoing longitudinal studies: Development and adaptation (career and romantic relationships) in young adulthood. In this study young adults have been followed for a period of 12 years.
Romantic and sexual pathways from adolescence to young adulthood. Participants have been followed for nine years, since the age of 16. The role of psychological intervention in the attainment of developmental task and decrease in depression and anxiety. Pre and post comparisons are conducted. Professor’s Shulman’s studies were funded by the BSF, ISF, the Ministry of Health and the Anti Drug Authority.