As part of a semester-long project initiated by COLMAN’s external relations department, students developed marketing ideas for Pizza Hut.
Companies typically don’t have time within their daily routines to delve into deeper thought processes. Collaboration between Pizza Hut and COLMAN has provided the company an opportunity to create these processes.
The collaboration involved Pizza Hut senior executives presenting COLMAN’s marketing students with challenges that they are facing. The project spanned an entire semester, during which time the students, working in small teams, visited various branches from the chain, met with employees, researched the field and at the end presented a number of solutions.